Tools, training, and a tight-knit community for independent marketing professionals.

One of the most important skills to have as a consultant is your ability to sell custom engagements. While productizing your services is a path you may eventually take, selling customized services makes it more likely your productized services will actually sell — they are pre-validated.

Productizing your consulting services so people can buy them “off the shelf” is not as simple as it looks. This workshop teaches you how to design highly profitable productized advisory services — selling your advice and expertise, not just your hands.

A breakdown of how to package, sell, and deliver single strategy calls — the smallest unit of advisory work, and often the easiest way for a new client to start with you.

How to position, price, and deliver fractional Chief Marketing Officer services — including how to decide whether you should offer them at all, and how to keep the engagement from quietly turning you into an employee.

Memberships, subscriptions, and communities are three different things, and most people selling one are accidentally describing another. This session separates them, then works through when the model suits your business, what it costs you to run, and how to price it so it survives.

Mentorship is one of the highest-leverage things an experienced consultant can sell, and one of the least understood. This session covers what it actually is, how it differs from coaching, and how to build it into a business you already run.

Knowledge products are IP assets you can sell perpetually at close to zero marginal cost — books, courses, templates, processes, workshops. The catch is that the ones that sell are the ones your consulting practice already validated for you.

Most people doing implementation work think they’re being paid for the deliverable. You’re paid for a business outcome — and once you establish the objective, how it will be measured, and what it’s worth before scoping anything, both the pricing and the scope stop being arguments.

The key mindset for group coaching is that it isn’t coaching — it’s transformation. Nobody buys “general coaching”, so this session starts from the specific, compelling change you’re selling, and works back to the roadmap, the pricing, and the maths that decide whether the programme is worth running at all.

Business is about people, and biz dev is the part of marketing that admits it. This session covers the mindsets that make relationship-building work, who to build relationships with, and the unglamorous systems that keep you tip-of-mind years after the first conversation.

The whole framework for marketing your own practice, in order: understand the market, position against the gaps you find, build a platform you own, then publish enough that the right people can’t miss you. It assumes a long-term mindset, because nothing here works quickly.

Every sales call is a custom conversation, not a pitch, and the goal is to work out whether there’s a fit — not to close. Good sales feels like free consulting. This session is the mindset layer above the custom consulting training, plus the tactics that follow from it.

Publishing gives prospects a sample of your expertise, which is most of what they need to hire you. This session covers the mindsets that keep you writing, the strategy behind what you publish, and the tactics that make it read well — including how to get out of your own way.

A deep dive on choosing a niche that looks at both sides of the equation: pragmatic market opportunity and fit with your existing interests. Do you follow the money or your interests? There’s no right or wrong way to do it, but there are risks either way.

Part two of the niching pair. Choosing the niche is the easy half; this is the groundwork that makes a market fertile — the research, the positioning statement, the separate home base, and the patient relationship-building that gets you known where nobody knows you yet.

Go to build relationships and learn, not to sell — and turn up as a peer, not a vendor. This session covers working an event as an attendee, getting on the stage, presenting once you’re there, and what sponsorship does and doesn’t buy you.

A framework for acquiring clients by partnering with “golden geese” — the audience aggregators who already have trusted groups of your ideal clients — rather than hunting clients one at a time.

The laws themselves are mostly intuitive on first read. What makes the difference is the nuance underneath each one — which is why the session spends as long on the conversations around them as on the list itself, and ends with live reviews of three members’ sites.

As more of the work goes remote, looking and sounding high-resolution is a signal — on client calls as much as in content. Kevin walks through every piece of kit he uses and how it works, then shows how far you can get with almost none of it.

Video lets a prospect see both your expertise and your personality, which is what trust is made of. This session covers the three ways to use it — video-first content, podcasting, and a hybrid of writing and video — with two members’ results as the evidence.

The hands-on companion to the video strategy session: a live, over-the-shoulder run through recording, editing, and exporting a marketing video for LinkedIn and YouTube, using tools simple enough that the editing doesn’t become the reason you stop.

Copy has three moving parts — hook, body, and call to action — and the frameworks exist to order them. This session walks three of them, then spends as much time on where the raw material comes from, because the research is what separates copy that lands from copy that recites a formula.

A signature methodology starts with a universal value proposition and turns it into a structure that produces repeatable results. This session covers how to build one, the difference between a taxonomy and a process, and how to make the frameworks inside it memorable enough to be worth owning.

Part one of the 5 P’s. Most companies have little or no structure in their marketing — it’s spaghetti on the wall. This session covers the two foundations that stop that: what gets planned, and who is on the bus.

Part two of the 5 P’s: the difference between work that happens once and work that repeats, and why conflating the two is what makes marketing feel chaotic.

Part three of the 5 P’s. Performance is the sausage that comes out of the sausage maker: you either get the desired results, or you go back and fix the parts of the system above it.

Without the ability to speak with CEOs about the tangible value of our work, we can’t with a straight face justify our prices nor the added cost of implementing our ideas. This training explores the various ways to “speak CEO” to help you sell your ideas and measure their results.

The complete arc of an engagement, from the moment a client says yes through ongoing delivery — the kickoff email, the kickoff call, and a dashboard that becomes the single source of truth. When clients see a clear system, they relax and give into your process rather than grabbing the reins.

It’s hard to create compelling copy and messaging that drives a reader from consideration to purchase — particularly on home pages, sales pages, and service pages. Billy walks through how he did it on a high-stakes redesign.

Do you want to do “content marketing”, or do you want to do insight marketing? Liam teaches his approach to extracting real expertise and turning it into long-form pieces that bring clients to you.

“Dark data” is the unstructured material you already have — conversations, notes, comments, threads — that never makes it into a spreadsheet. Abi shows how to audit it, extract customer insight from it with AI, and build an assistant that will argue with your ideas on your market’s behalf.

Taking equity instead of fees sounds like upside until you have to value it. Rod is a business valuation professional, and this session is a plain look at what the equity is actually worth, what it exposes you to, and what to negotiate for instead.

A live workshop on how to set up, configure goals, and create client reports in Google Analytics 4. Get your clients set up right — and charge for doing it — using the lessons in this session.

The Five Lightbulbs model creates a supportive structure for your marketing message. Using this system, the messages you write provide value to your prospect and tie back to your core messaging.

An over-the-shoulder look at Tsavo’s process in Ahrefs, from finding high-value, low-competition keywords through to promoting the piece once it’s live. Less SEO theory than a repeatable production line you can run on your own site or a client’s.

Nobody has ever thanked a large brand the way they thank an individual. Robby’s case is that your reputation, ideas, skills, and experience can make you the obvious choice — and he gives you a framework for building it and an exercise for finding what yours is made of.

A deep dive on how to methodically generate more sales from any email list — without adding new subscribers or writing a single new email from scratch.