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Guest Experts

Personal Branding Techniques To Help You Become The Obvious Choice with Robby Fowler

with Robby Fowler

Nobody has ever thanked a large brand the way they thank an individual. Robby’s case is that your reputation, ideas, skills, and experience can make you the obvious choice — and he gives you a framework for building it and an exercise for finding what yours is made of.

What this session covers

  • What a personal brand is made of, and the five categories of uniqueness you can compete on
  • The bridge framework: the customer on one side with a problem or possibility, you on the other with the solution
  • Marketing goes wide to line more people up; branding goes deep to increase fondness — and the customer owns the brand, not you
  • Your core message as the thing all marketing amplifies, and why most people have never defined theirs
  • Radical empathy as the rule for everything inside the frame — use the customer’s language
  • Character, values, and purpose as the supports underneath all of it
  • The 9 P’s exercise for discovering your own brand: put-offs, pathos, proof, problem, passed over, personification, powerful, purpose, and pain
  • Turning that into content — ideas, solutions, and stories, distributed to the right channels

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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