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Run your marketing practice like a pro.

A library of tools, training, and community support for independent marketers, on the business and practice of strategic marketing.


Kevin Whelan

Welcome to Indie Strategist! This is officially a side project for me outside of my consulting work. A labour of love, you could say.

I’m unreasonably interested in the business and art of marketing. I also find teaching others to be highly rewarding.

That’s why I created this community.

Indie Strategist is a training and development community helping independent marketing professionals level up their business and deliver stand-out results for their clients.

My aim is to give indie marketers (dare I say, strategists?) the resources and insights I’ve developed over more than two decades as a marketing freelancer, agency owner, and consultant.

These are the same tools and resources I use daily to grow my marketing advisory practice while delivering more profitable outcomes for my clients.

If you’re a marketer looking to build a more successful, strategic, and profitable practice, you’re in the right place.

Hope to see you inside the community!

—kevin


Who this is for

Marketing Advisors
Design a business model that sells your judgement rather than your hours, and package it so clients can actually buy it.
Fractional CMOs
Build the positioning, sales process, and delivery system that makes a fractional engagement repeatable instead of improvised.
Freelancers & Agency Owners
Move up the ladder from execution to strategy without tearing down the business you’ve already built.
Trainers & Educators
Turn what you know into documented methodologies, frameworks, and IP assets you own.