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Guest Experts

How to Create Clean, Clear, and Convincing Website Copy and Messaging with Billy Broas

with Billy Broas

It’s hard to create compelling copy and messaging that drives a reader from consideration to purchase — particularly on home pages, sales pages, and service pages. Billy walks through how he did it on a high-stakes redesign.

Billy Broas is a messaging strategist and the creator of the Five Lightbulbs messaging framework.

What this session covers

  • The difference between messaging and copywriting, and why knowing it is critical for a website redesign
  • How he tackled his client Leila’s high-stakes website redesign project
  • A breakdown of three key pages Billy rewrote, and why he chose those specific headlines and copy

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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