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Guest Experts

Unleashing the Power of AI and ‘Dark Data’ to Find Profitable Market Insights with Abi Awomosu

with Abi Awomosu

“Dark data” is the unstructured material you already have — conversations, notes, comments, threads — that never makes it into a spreadsheet. Abi shows how to audit it, extract customer insight from it with AI, and build an assistant that will argue with your ideas on your market’s behalf.

What this session covers

  • What dark data is, and why AI makes it usable without a large dataset or technical skills
  • A 6S framework for auditing your existing sources systematically
  • Prompting your way from raw material to structured customer segments and profiles
  • Building customer archetypes iteratively, with AI inferring the qualitative alongside the quantitative
  • Creating a custom “Market Mentor” assistant focused on your target segment
  • Using it as a low-risk sounding board — testing content ideas and strategy before you commit
  • Automating the loop so insight keeps arriving without ongoing effort
  • Mitigating bias by separating the model that researches from the model that stress-tests

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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