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Guest Experts

Leveraging Deep Insights and Long-Form Content to Attract Clients with Liam Curley

with Liam Curley

Do you want to do “content marketing”, or do you want to do insight marketing? Liam teaches his approach to extracting real expertise and turning it into long-form pieces that bring clients to you.

Liam Curley is a marketing strategist with a knack for extracting expertise from his clients’ minds and converting it into long-form insight pieces. He spends upwards of 50 hours researching and writing case studies on well-known consultants like David C. Baker, April Dunford, and Louis Grenier.

What this session covers

  • Insight marketing versus content marketing, and why the best creators aren’t playing the social game
  • Anchoring a body of work to one job to be done — the core problem you solve
  • Connecting dots nobody has connected, and the Notion database he uses to collect ideas from everywhere and tag them
  • Where contrarian opinions actually come from: enough time on a topic to notice the tensions, then resolving them
  • Crafting one thing — pick the platform you enjoy, study its best work, and let that build your style
  • The narrative thread: open a curiosity gap, run a logical progression of story beats, and close it at the end
  • Using novel examples mapped to your methodology to establish expertise without other credentials
  • Visuals as a thinking tool — conceptualising them forces you to crystallise the idea

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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