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Business Model Design

The Right Way to Sell Fractional CMO Services

1.5 hours

How to position, price, and deliver fractional Chief Marketing Officer services — including how to decide whether you should offer them at all, and how to keep the engagement from quietly turning you into an employee.

What this session covers

  • How to harness growing demand for fractional CMO services
  • How to define what fractional CMO will mean to you and your business
  • How to know whether to offer fractional CMO services at all
  • The differences between interim vs. fractional CMO — and which to use when
  • How to price fractional CMO services in relation to your other services
  • How to manage and deliver your work without becoming a pseudo-employee
  • How to transition agency or freelance clients into fractional CMO clients
  • How to transition fractional CMO services into advisory clients later on

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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