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Business Model Design

Intro to Selling Digital Knowledge Products

Knowledge products are IP assets you can sell perpetually at close to zero marginal cost — books, courses, templates, processes, workshops. The catch is that the ones that sell are the ones your consulting practice already validated for you.

What this session covers

  • Why bother: supplemental income detached from your time, plus consulting work that becomes more efficient, more appealing, and more valuable
  • Harness demand rather than create it — and the three ways to do that
  • Mining your own practice: what people constantly ask you, where their eyes light up, which parts of an engagement they value most, and what can be turned into IP anyone can follow
  • Where else to research and how to validate before you build anything
  • Diversifying formats and offer types — single items, bundles, all-in-one archives, subscriptions, lifetime access
  • Helping people actually implement, because early wins are what generate word of mouth
  • Price bands that hold up in B2B, from lead-gen tripwires under $49 to $500+ investments
  • The production and delivery toolchain, and how to get people to buy once it exists

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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