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Business Model Design

Intro to Selling and Delivering Group Coaching

The key mindset for group coaching is that it isn’t coaching — it’s transformation. Nobody buys “general coaching”, so this session starts from the specific, compelling change you’re selling, and works back to the roadmap, the pricing, and the maths that decide whether the programme is worth running at all.

What this session covers

  • What group coaching actually is, and the benefits of the model — lead gen, price-sensitive audiences, and a constant supply of content ideas
  • Selling the transformation rather than the coaching, with worked problem and process examples
  • Building a success roadmap so people can self-assess where they are and choose the next level
  • How that roadmap lets you segment buyers, reduce overwhelm, and charge different prices by stage
  • When group coaching fits versus private coaching or online education
  • Pricing for longevity — why low-fee small groups are a trap, and doing the maths before you start
  • How to get started: put out feelers, run a beta cohort, and play the infinite game
  • The ingredients to include, from recurring calls and community to guest experts, masterminds, and private access

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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