Business Model Design
How to Design Productized Advisory Services
2 hours
Productizing your consulting services so people can buy them “off the shelf” is not as simple as it looks. This workshop teaches you how to design highly profitable productized advisory services — selling your advice and expertise, not just your hands.
What this session covers
- Definitions of “advisory” and “productized”
- Why selling custom first is how you productize
- The sales process and explaining the value of your services
- The types of advisory services you can offer, and how to position them
- Pricing strategies for each type of engagement
- How to design your advisory services ladder at multiple price points
- How to reduce the risk of people abusing “unlimited access” to you
- Sales page ingredients, with a wireframe example attached
Included with the Library
This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.