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Marketing Your Business

How to Choose a Niche for Your Marketing Practice

About 90 minutes with Q&A

A deep dive on choosing a niche that looks at both sides of the equation: pragmatic market opportunity and fit with your existing interests. Do you follow the money or your interests? There’s no right or wrong way to do it, but there are risks either way.

What this session covers

  • Niching, positioning, and specialisation — three words used interchangeably that mean different things
  • Kevin’s own route from generalist agency to B2B services to fractional CMO to a single industry
  • What niching buys you: easier marketing, better work, less labour, and offers that are more compelling to write
  • How specialising makes systemising and templating possible, and how that turns into leverage
  • The real risks — industry disruption, reputational concentration, and the prospects you turn away
  • Why you can be a specialist and a generalist at once, and how work still arrives from outside the niche
  • Picking one: list your priorities and constraints, don’t choose what you do before you choose who for, and find the blend of money and mission
  • Scoring your past clients to find the market you should be in, and researching demand in forums, conference programmes, and competitors

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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