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Marketing Your Business

How to Leverage Conferences & Events to Attract Clients

Go to build relationships and learn, not to sell — and turn up as a peer, not a vendor. This session covers working an event as an attendee, getting on the stage, presenting once you’re there, and what sponsorship does and doesn’t buy you.

What this session covers

  • The mindsets: position yourself as a peer, show commitment by attending regularly, and expect the benefits to compound rather than arrive
  • Choosing events by asking your clients which ones they attend
  • Working the room — vendors, organisers, and speakers, plus the after-hours events where the real conversations happen
  • Getting speaking slots: apply early, approach organisers directly, and de-risk yourself with proof of past talks
  • Building a speaker or media page that shows your topics and experience
  • Presenting well — establish credibility fast, keep to three to five sections, use data, and offer a free resource
  • Sponsorship: what a typical $2–3k package includes, how to negotiate it, and why it shouldn’t lead
  • Why booths generally don’t suit solo consultants and can cost you peer status

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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