Marketing Your Business
The 10 Laws of a High-Performing Consultant Website
Over 75 minutes with Q&A
The laws themselves are mostly intuitive on first read. What makes the difference is the nuance underneath each one — which is why the session spends as long on the conversations around them as on the list itself, and ends with live reviews of three members’ sites.
What this session covers
- Invest in good design, then assemble the copy — in that order, and why
- Make everything about the reader, not you — the most commonly broken law
- Establish a unique point of view and get clear on the promise you’re making
- Show people why you’re different and better, and kill them with proof
- Give an abundance of value up front, and create distinct offers rather than one vague service
- The ingredients of a service page that actually converts
- Why all roads lead to Rome — your email list
- Live teardowns of three consultant websites, and how to know when yours needs help
Included with the Library
This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.