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Marketing Your Business

How To Use Video To Attract Clients

Video lets a prospect see both your expertise and your personality, which is what trust is made of. This session covers the three ways to use it — video-first content, podcasting, and a hybrid of writing and video — with two members’ results as the evidence.

What this session covers

  • Why video keeps getting more effective as the web changes, and why LinkedIn currently dominates for business video
  • Emilie’s story: from hesitant to filling a pipeline with 40+ qualified conversations in four months
  • Liam’s story: roughly one quality lead per video, converting into high-value clients
  • What video does beyond leads — clarifies your thinking, builds a body of work, and creates reusable assets
  • Video-first podcasting: the recording, hosting, and distribution stack, and a multi-channel release strategy
  • YouTube — why it’s worth it, which content types to make, and how searchability compounds
  • The hybrid strategy: one written article, distributed as video and social
  • Getting past the self-doubt, and why volume and consistency beat perfection

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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