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Marketing Your Business

Intro to Business Development for Marketing Professionals

Business is about people, and biz dev is the part of marketing that admits it. This session covers the mindsets that make relationship-building work, who to build relationships with, and the unglamorous systems that keep you tip-of-mind years after the first conversation.

What this session covers

  • The mindsets: be curious, helpful, and non-transactional — and understand that a few key relationships open doors for years
  • Why it’s often not the best who wins, but the one people think of first
  • You can survive on biz dev alone, but it works far better combined with marketing
  • Who to build relationships with — current and past clients, prospects, peers, influencers, non-competitive suppliers, and investors
  • How to get inroads with people who are cagey about being sold to
  • Simple systems for storing what you know about people, and setting reminders to check in
  • Working IRL events, the Golden Goose method, and audience exchanges with complementary providers
  • Cold outreach, account-based marketing, social engagement, and contributing to communities without being the person who takes

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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