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Marketing Your Business

Sales Strategies, Tactics, and Mindsets that Convert

Every sales call is a custom conversation, not a pitch, and the goal is to work out whether there’s a fit — not to close. Good sales feels like free consulting. This session is the mindset layer above the custom consulting training, plus the tactics that follow from it.

What this session covers

  • Think like a co-buyer: establish trust and credibility, and slow the sale down
  • Pain, dream, value, and downside risk — the four things you need to understand before you can price anything
  • Digging into why: why me, why now, why this way
  • Reaching conceptual agreement before you prepare a proposal
  • Never email a proposal — always walk them through it live
  • Red flags are like cockroaches: if you see one, there are more hiding
  • People buy feelings, not products — internalise the concepts instead of memorising a script
  • Handling objections and price pushback, and why pushback is a sign of interest

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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