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Marketing Your Business

How to Gain Traction in a New Niche

Part two of the niching pair. Choosing the niche is the easy half; this is the groundwork that makes a market fertile — the research, the positioning statement, the separate home base, and the patient relationship-building that gets you known where nobody knows you yet.

What this session covers

  • The research that has to happen first: the pains in the market and the gaps nobody is filling
  • Writing a positioning statement built on the outcome clients want, not the category you sit in
  • Handling multiple areas of expertise — where to point your marketing and what to leave room for
  • Building a separate website as the home base: simple design, specific messaging, case studies, and a blog
  • Leveraging past client wins and testimonials as credibility in a market that hasn’t seen you work
  • Getting introductions instead of doing cold outreach, and why LinkedIn rewards the former
  • Aligning with the leaders of a community rather than becoming its black sheep
  • The trade-offs and risks of narrowing down, and what the long game pays back

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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