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Marketing Your Business

How to Use Writing to Attract More Clients

Publishing gives prospects a sample of your expertise, which is most of what they need to hire you. This session covers the mindsets that keep you writing, the strategy behind what you publish, and the tactics that make it read well — including how to get out of your own way.

What this session covers

  • Content pieces are assets, and publishing keeps you tip-of-mind and tip-of-tongue
  • Ask “who will amplify this?”, stay on your core promise, and be prepared to repeat yourself
  • Frequency versus potency, and pitching at the level of detail your clients actually read
  • Publish on your home base first, distribute by email, and repurpose to social by leaving the value on the platform
  • Information architecture — organising everything around your pillars
  • Eight kinds of content that work: cornerstone pieces, client questions, stories and lessons, examples, answer bombs, analogies, observations, and contrarian takes
  • Writing tactics: make it skimmable, write like you speak, be specific, create curiosity in the title, and read it out loud
  • Reducing friction in the process, and publishing without overthinking — worst case, people ignore it

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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