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Marketing Your Business

Marketing Fundamentals for Consultants

The whole framework for marketing your own practice, in order: understand the market, position against the gaps you find, build a platform you own, then publish enough that the right people can’t miss you. It assumes a long-term mindset, because nothing here works quickly.

What this session covers

  • Starting from a foundation and a clear vision instead of a tactic you read about
  • Reading the market — audience, competitors, and trends — and finding the gap you can own
  • Building an independent platform: your own domain, a self-hosted site, and an email list you control
  • Why abundant, focused content aimed at one target market de-risks hiring you
  • Educating clients at the level they actually care about, and taking a stance on unconventional beliefs
  • Getting the website right before you spend a minute on distribution
  • Partnerships, sponsorships, communities, and social — and why being sought out by name beats advertising
  • Publishing consistently, picking the two or three channels that suit you, and tracking KPIs to see what’s working

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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