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Marketing Your Business

Copywriting Frameworks 101

Copy has three moving parts — hook, body, and call to action — and the frameworks exist to order them. This session walks three of them, then spends as much time on where the raw material comes from, because the research is what separates copy that lands from copy that recites a formula.

What this session covers

  • The three components of any piece of copy: hook, body copy, and CTA
  • Turning observations into insights — how clients describe their own goals and frustrations, and the emotionally charged language they reach for
  • AIDA: attention, interest, desire, action
  • PAS: pain, agitate, solution
  • The 5 Lightbulbs: status quo, what else they’ve tried, mechanism, offer, new life
  • Where to find the raw material — communities, book reviews, conference topics, sales conversations, and podcasts
  • Why mining what people already say beats surveying them about it

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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