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Marketing Your Business

Video Basics: How to Record, Edit, and Publish Videos as Marketing

The hands-on companion to the video strategy session: a live, over-the-shoulder run through recording, editing, and exporting a marketing video for LinkedIn and YouTube, using tools simple enough that the editing doesn’t become the reason you stop.

What this session covers

  • A full record-edit-export pass in a beginner-friendly tool, ending in a finished MP4
  • Layouts, split screens, and manual zoom — and why consistency matters more than variety
  • Talking-head versus tutorial framing, camera placement, and keeping yourself centred while screen sharing
  • Subtitles: turning them on, restyling them, editing the text, and exporting SRT files
  • Audio editing — splitting and cutting to remove gaps and stumbles, and when voice enhancement helps
  • Adding, cutting, and rearranging clips, and why AI-generated layouts need editing for coherence
  • Recording settings worth insisting on, including 4K and 60fps, and sensible export settings
  • Where the simple tools run out, and what Descript adds when they do

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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