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Methodology and IP Development

The 5 P’s of Marketing Execution — Performance

Part three of the 5 P’s. Performance is the sausage that comes out of the sausage maker: you either get the desired results, or you go back and fix the parts of the system above it.

What this session covers

  • How to define and track the KPIs that show whether the system is working
  • Using a KPI spreadsheet as the unambiguous record of results
  • How to read a bad number back up the chain to the planning, people, project, or process that caused it
  • Why this is what makes you look and act like a professional marketing consultant rather than a tactician

The Trello boards, dashboards, and documents that run this system are part of the Advisor Operating System templates, included with the Library.

Included with the Library

This session is one of 37 workshops in the Indie Strategist Library, along with the Advisor Operating System templates and the private community. One payment, yours for good.

Get Lifetime Access — US$499 One-time payment · 30-day guarantee

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