Work for the people who love it
Nothing you do will land with everyone, and it doesn't need to. Find the small group who love your work and build the business around them.
Kevin C. Whelan
For some people, your work is too expensive.
For others, you’re alarmingly cheap.
For some people, your work isn’t any good.
For others, your work is a godsend.
For some people, your personality is a turn-off.
For others, your personality is enchanting.
One thing is for sure, nothing you do will be for everyone.
At best, a small, small percentage of people will like your work. An even smaller percentage will love it.
Find the people who love what you do and work for them.
The rest will take care of itself.