You can survive without a niche
Committing to a niche means excluding most of the world, which is why so few do it. You can survive without one, but the leverage is in choosing.
Kevin C. Whelan
It’s scary to commit to a niche. Doing so inherently means excluding most of the world with your marketing.
In some ways, it goes against all survival instincts. And that’s why so few people do it.
It’s also why so many marketing consultants struggle to build a real businesses with healthy margins and ample time freedom.
You can survive without a niche, but you will create a lot greater leverage, profit, and impact with one.