The marketing voyage has no one set course
Marketing has no fixed route the way a ship's course does. Keep your eyes on the destination and adjust as the conditions change on you.
Kevin C. Whelan
The job of the ship captain is to chart the straightest course possible to a desired destination.
But unlike steering a ship, marketing has no one set course. The waters and routes are always different.
The best you can do is keep the bow pointed eastward and adjust along the way until you find your destination.
When applying yourself to whatever marketing challenge you face, remember to keep your eyes on the destination and you’ll get there eventually.