Single-focus marketing
Good marketing often means picking one thing and taking it to the edge. Lead with what you're the only or best at and let the rest surface later.
Kevin C. Whelan
I recently bought a new iPhone 12 and got the leather case with it.
I was surprised to see how bulky it all felt after my last phone.
Sure, it was a slightly bigger phone (by a little), but with the new case too, it felt quite clunky by comparison.
Enter: Peel
Peel focuses on making the thinnest cases for your iPhone or Android device. That’s all I know about them, but it was enough to make me think of them, seek them out, then buy a new case for that very reason.
Sometimes, good marketing is about picking one thing and going to the edges with it.
So, what are you the only/most/best at?
Try focusing on that one thing in your marketing and let people uncover all the other benefits of your products and services later on.
