Playing in traffic
Creating, engaging, and reaching out is how good things find you. If you are not playing in traffic you are invisible, and nothing happens to the invisible.
Kevin C. Whelan
There’s a concept I resonate deeply with that will help you generate more activity in your business.
Carl Richards calls it, “playing in traffic”.
It generally means putting yourself out there. Creating content, engaging with people, and interacting with the world.
The more of it you do, the more likely it is that good things will happen.
It can be intimidating or downright terrifying when you’re not used to it. It takes practice. But it’s an essential part of running a successful advisory business.
If you’re not playing in traffic, you’re all but invisible. And when you’re invisible, nothing happens.
Publish a daily or weekly email. Interview people in your target market. Reach out to past colleagues and contacts. Publish videos of you talking or doing a webinar. Make noise and stand out any way you can.
Good things happen when you “play in traffic”.