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Innovate on top

Modelling what works will get you moving, but it will not make you hard to copy. The lasting part of a business is what you build on top of it.

Kevin C. Whelan

I’m a big believer in modelling what works.

I also believe innovation—which can’t be modelled—is how you build a lasting business.

Model what works, yes. But don’t forget to innovate on top.