Would you use an axe or a baseball bat?
You could cut down a tree with a baseball bat, but an axe is the obvious tool. Picking a niche works the same way on the noise you're facing.
Kevin C. Whelan
Imagine you were going to cut down a tree.
Would you use an axe or a baseball bat?
Picking a niche is like using an axe. It takes less effort to cut through the noise and you’ll ultimately get better results for you and your clients.