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Your work gets easier as your prices go up

The longer you serve a niche, the less effort the work takes and the more it's worth. Price on the outcome you deliver, not the hours you spend.

Kevin C. Whelan

The longer you consult for a niche, the more streamlined your work will become.

You processes will naturally become more refined and results will generally happen more easily.

You’ll develop systems, tools, templates, and strategies that you can re-purpose and use in unique ways with each client.

But your prices will go up. That’s because your value will go up, too.

This is your friendly reminder that value is not tied to your immediate effort, it’s tied to outcomes.

Don’t price based on effort, price based on value.