Too long, didn't read
People put off emailing their list because they assume it has to be long and substantial. The emails you never get around to reading are the long ones.
Kevin C. Whelan
A lot of people feel like they have to write something long and in-depth for it to be valuable enough to send to their email list.
So, they procrastinate.
“No time. Can’t make it perfect. I’ll do something later”.
They’re daunted by their self-imposed requirement for something long and substantial.
To me, the opposite is true. I see a lot of emails that are too long.
And what happens? I don’t read them. I save them for later. But later never comes.
Twitter has been successful because all the ideas are bite-sized. There’s no homework for later.
As consultants, maybe our emails are better off being short?