How to stand out in a sea of competitors
Standing out in a crowded market is counter-intuitive. Go smaller in what you do or who you serve, because a smaller pond makes a bigger splash.
Kevin C. Whelan
Do you feel like it’s hard to stand out among the sea of other marketing consultants?
One of your available secret weapons for standing out is going smaller either in what you do or who you do it for.
My preferred approach is picking a smaller target audience and going deeper on serving their few core needs.
You can pick a smaller pond and make a bigger splash—which makes standing out a lot easier.
Once you get traction, you can begin to broaden again if and when the time feels right. Or, you could do smaller again.
It’s counter-intuitive, but standing out more often means going smaller, not broader.