Why you need space to think

Running a successful expertise-based business requires having space in your calendar.

Here are some reasons why:

1. You can’t learn if you don’t have time to explore, read, and get educated.
2. You can’t produce good ideas if you don’t have time to learn, think, and apply yourself.
3. You can’t get organized if you don’t have downtime to clean up your desk and improve your processes.
4. You can’t innovate if you don’t have time to tinker and explore your ideas.
5. You can’t over-deliver without reserving time to adjust for unforeseen challenges that inevitably arise.
6. You can’t earn top dollar without the aforementioned pieces built into your routine.

If you want to run a business around your expertise, you need time to breathe, think, and innovate.

I try to keep about 40 to 50% of my days open to do these things and market myself.

I’ve designed my business well enough to reserve that time and earn a healthy living in the process. It’s possible, you just need to prioritize it.

Otherwise, you’ll burn out and your clients will never be as happy as they could be.