Positioning is the soil in your garden
Good positioning makes you compelling, but it won't produce clients on its own. You still have to plant seeds and tend them before anything grows.
Kevin C. Whelan
Positioning is the soil in your garden.
The more fertile it is, the more likely you are to grow plants. The better your positioning is, the more compelling you will be to your ideal audience.
But good soil alone won’t produce vegetables, just like good positioning won’t get you clients automatically.
Once you have the soil in place, you need to find seeds. You then need to nurture them with adequate water and light.
If they germinate, you are onto something. If they don’t, it means either the soil, seeds, or the care aren’t in harmony.
Keep refining your approach until something grows, then rinse and repeat until your garden is overflowing.
Just don’t expect it to happen overnight.