Say one thing, say it well
The more messages you cram into one piece, the less any of them land. One post, one idea; one ad, one message is what makes an idea stick.
Kevin C. Whelan
Here’s something I found on Twitter the other week that I thought was interesting. It’s from a recent study by the University of Alberta, which makes it more than just a clever marketing meme.
The basic idea is that the more messages you try to share in an ad at one time, the less impact it makes.
That’s probably why I try to make my daily content short and focused on one topic per post.
By keeping it tight, it makes it more accessible to read and consume in one shot. With any luck, some of the ideas stick, too.
It’s not the only way to do things, but I think it works well.
One post, one idea. One ad, one message. You get the point.
