The expert's risk of creating overwhelm
Experts tend to teach too much at once, and an overwhelmed client applies none of it. Slow the transfer down so the ideas stick and get used.
Kevin C. Whelan
We talked about a lot of interesting things on today’s member call.
One of those topics we discussed was the risk experts face when selling their expertise:
It’s the risk of overwhelming your reader, student, or client.
Knowledge often needs to be transmitted slowly for it to be internalized and applied.
We eat one bite at a time. Learning is the same way. When we gorge, we get sick—we can’t keep it down.
To transfer more of your ideas and help them stick, we often need to teach less at a time.
Because if your lessons don’t stick, there is no impact. And if there is no impact, it’s not a profitable scenario for your clients—and that goes against the laws of sustainable business.
Overwhelm is a silent but very real risk. Manage your teachings wisely.