Reputation management
In business, your reputation is most of what you actually own. It takes years to build, and that longevity is exactly where the value comes from.
Kevin C. Whelan
My wife’s grandfather was the CEO of Green Giant Canada some many years ago. I never got a chance to meet him, but I’m told he was a remarkable guy.
He not only led the company for a number of years, he was also the sole breadwinner of a family with eight children.
His legacy remains strong within his family and local community where he lived.
One piece of advice that he gave to my wife when she was starting business school that sticks out in her mind was this: in business, all you have is your reputation.
It takes a long time to build a good reputation. Years. Decades.
The best reputations are ones made through longevity. That’s where the value comes from.
If you can find a thing and stick to it for a long time—while managing your reputation along the way—the end result will be rare and valuable.
All you have is your reputation. Manage it wisely.