It bears repeating
Publishing often means repeating yourself, and that's fine. A few big ideas reinforced from many angles beat a million ideas nobody remembers.
Kevin C. Whelan
The more you publish your ideas, the more likely you are to repeat yourself. And that’s okay.
Because you know what? Most ideas don’t sink in with your audience the first time they hear them.
Like our favourite bands, we fall in love with a song and we want to keep listening to it over and over. And when that song gets tired, we want to hear another song by them just like it.
(It’s why people get mad when bands “sell out” by changing their style).
Better to have a few big ideas and reinforce them many times from many angles than to share a million ideas that aren’t worth repeating.
So keep sharing your big ideas—the world needs to hear them.
Again, and again.