Selling to the competition
It feels strange to sell your templates and methods to other marketers. It rarely costs you competitively, and your sawdust is worth real money.
Kevin C. Whelan
On today’s Mindshare group coaching call, we talked about selling our process and templates to our peers.
A lot of folks on the call noticed that a meaningful part of their audience has become other marketers like them.
It’s gotten to the point that for some, many of their newsletter and social media followers are other marketers doing similar things.
It got us thinking about all the ways you can package your expertise in such a way that your peers become your customers.
It might seem strange to sell your hard-earned templates, workflows, and methods to your peers. But the reality is, it will likely have zero impact on your business from a competitive standpoint.
It can, however, have a sizeable impact on your bottom line if you do it right. Or, at least a small bump initially that grows over time.
There’s huge demand from independent professionals to level up their skills and the way they do business. You’d be surprised how valuable your “sawdust” really is.
—kw
P.S. Do you already sell to your peers? Hit reply and let me know what’s working for you.