Should you pick a niche you're passionate about?
Choosing between a niche you love and one with more opportunity is a real tension. Work is a third of your life, so pick people you enjoy serving.
Kevin C. Whelan
One of the hardest things marketing consultants do for themselves is pick a niche.
At least, it feels like that for many.
Do you pick a target market you love or one that has the most potential opportunities?
I don’t have any grand answers to such questions, but I do know one thing: if work is just about paying the bills, it will never make you fulfilled.
Work is easily 1/3rd of your life. To me, you might as well try to do work you generally enjoy for people you enjoy working with.
It will make life more pleasant and will increase the chances of being successful over the long haul.
The opposite will make you miserable.