Niching makes it easier to build an email list
Building a list stayed hard until the writing had one specific industry to serve. Niching builds credibility, and credibility opens doors to new audiences.
Kevin C. Whelan
For a long time, I struggled to build an email list.
I finally got traction once I started specializing in the coworking niche.
At first, I wrote a lot. Daily for a while. My blog was one of the only places that exclusively shared marketing tips for that industry.
Indirectly, I also got access to my ideal audience through conference talks, guest webinars, and podcast appearances.
It turns out, writing a lot in a niche helps build credibility. And credibility opens doors to new audiences.
Niching down makes a lot of things easier. Building a list is one of them.