Manifestos and principles
Writing down your guiding principles is good marketing, but it's better for clarity. It forces you to decide what actually matters in your work.
Kevin C. Whelan
I’m a big fan of companies who define and share their guiding principles and/or create manifestos explaining their core beliefs about their work.
Whenever I see a good example of one, I swipe it for later. I hope to make one of my own some day—it’s not only good for marketing, it’s good for creating clarity around what matters.
37 Signals is a great example. As far as I know, they’ve had 37 principles since the company was founded, though it looks like some have changed over the years.
Check out their current version here: https://37signals.com
And the originals: https://1999.37signals.com
If you could summarize your core principles or create a manifesto showcasing your core beliefs, what would it say?
Feel free to reply if even one idea comes to mind that you’d like to share.