How important is it to like what you do and who you do it for?
Specializing only works if you genuinely like the work and the people you do it for. Get either one wrong and you won't last long enough to succeed.
Kevin C. Whelan
Part of my approach to successful consulting is to specialize. To be highly compelling to a small group of people.
But here’s the thing: you have to like what you do and who it’s for.
If one of those is out of alignment, you won’t be successful long-term.
Business is too hard to things you don’t like for people you don’t like. It would be like wearing a weighted vest going up an already steep cliff.
Choose your work and clients wisely.