Who are you intrinsically interested in serving?

You probably like what you do. You’re a marketer who built a career doing work that excited you.

Maybe you started out as a designer. Or writing. Or coding websites. Or making videos.

Over time, you realized your hobby had real business value. You broadened your skills and operated at a more strategic level.

So where do you go next in your career, assuming you have a choice? You always have a choice.

To me, the answer is to do work for people you enjoy serving.

It doesn’t mean you have to do unprofitable work for people with no money. Do that for fun on the weekends or as a way to give back outside of your main business.

But ideally, there should be some intrinsic interest in helping the type of people or industry you serve.

It will make a big difference to the longevity and success of your business. Without it, you’ll eventually wear out and want to do something else.

Phase into helping those kinds of people. It doesn’t need to happen overnight. But it’s worth aiming for.

At the end of the day, it’s good to do work you enjoy. Most people don’t get to do that. But it’s even better if you can do work for people you truly enjoy helping.

The road is long.