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Are you dreading your next project?

Dreading a new project usually means the work, the client, or the price is wrong. Fix the underlying issue instead of trying to push through it.

Kevin C. Whelan

If you’re not excited about your newest project, you’re either doing the wrong kind of work, working with the wrong kind of people, or you’re not charging enough.

Either way, you need to fix it.

You can’t do great work if you’re not at least a little bit excited about what you’re working on. And even if you manage to pull it off, you won’t be able to sustain it over the long haul.

Fix the underlying issue if you want to make room for a better business.