Nobody wants to hire the cheapest consultant
You wouldn't hire the cheapest lawyer or accountant, and your clients shouldn't hire you that way either. Price for the value you create.
Kevin C. Whelan
If you weren’t healthy, would you go with the cheapest nutritionist you could find?
If you had complicated taxes, would you hire the cheapest accountant?
If you needed to hire a lawyer to defend you in court, how price sensitive would you be?
Being the low-cost option is fine in some industries. But as a consultant, it’s a recipe for failure.
Instead, you want to work with people who have a high need for—and therefore value—what you offer.
When you charge commensurately for the value you create, you can invest the appropriate time, resources, and energy into doing a great job.
When you don’t, you don’t.
Nobody wants to hire the cheapest consultant. Price yourself right and do the best job possible.