What audience growth and client acquisition have in common
Audiences and client rosters get built the same way: one relationship at a time. It's slow at the start, which is exactly why most people quit.
Kevin C. Whelan
How do you build an audience?
You do it the same way you build your client roster: one person at a time.
In the beginning, audience (and client) growth takes time. It feels like an uphill battle. Results are slow and sparse.
But if you focus on building one relationship at a time, the rest will naturally take care of itself.
Think individual relationships, not masses.
Niching helps with both, too.