128. How to create epic case studies with minimal effort [Ep. 128]
Clients rarely know what you do or what results you get, and proof closes that gap. Case studies don't need to be a big production to work.
Kevin C. Whelan
If you’re like me, case studies can be a neglected part of your own marketing. And yet, case studies done well are one of the most persuasive forms of proof you can create.
Honestly, I can’t believe I can sign up so many clients without having more than a couple case studies. Luckily, I am good at what I do!
Anyway, I used to say “kill them with proof”, implying you can’t produce too much proof around the work you do and results you get.
The best consultants and course creators use endless proof to demonstrate the wins people get. It’s far more persuasive than simply staying what you can do.
Now I say, “win them with proof” because it’s a probably a better way to say it. But regardless, the truth is: you can’t over-prove yourself.
Clients don’t always know what you actually do in your engagements, let alone what kind of results you can get.
Case studies are a great way to show the kinds of clients you work with, what you do, and how it impacts the business.
Remember: people like to work with people who have helped others like them before, and will only hire you if they understand what you do and what kind of results you can get from your work.
Case studies demonstrate all of this.
Listen to this episode to learn my approach to creating case studies that convert with minimal time and effort involved to create them.