What people are really buying
Nobody wants strategy, copy, design, or code for its own sake. They want more money, less risk, and less stress, so write your site about that.
Kevin C. Whelan
If you’re in marketing, people aren’t really buying:
- A better strategy
- New branding
- Stronger website copy
- Fresh web design
- Good code
- More content
- Slicker videos
- Higher rankings
- Cheaper tools
- Faster systems
- More emails
…they’re looking for:
- More money
- Less risk
- Increased confidence
- Better relationships
- Reduced stress
- … and who knows what else
So why is your website copy all about what you sell and not about how it gets them what they actually want?