The advantage of an outside observer
Solutions look obvious in someone else's business because you don't carry their sunk costs or politics. That's why you should hire your own advisor.
Kevin C. Whelan
Have you ever spoken to a new client or prospect and realized how obvious the solutions are to you? I bet it happens a lot.
It’s not because you’re some magic marketing genius necessarily—though you probably are that, too.
The reason is largely due to your vantage point as an outside observer.
Your pattern matching and expertise combined with this outside perspective makes things a lot simpler to see for what they are.
That’s in part because there’s less emotion involved. There are no sunk costs or political baggage to content with. There are fewer (or different) limiting beliefs about their situation to be constrained by.
It’s almost impossible to see your own situation objectively. You’ve largely solved (or decided to ignore) the obvious challenges already. It’s the less obvious things that will help you the most.
And it’s precisely for this reason why an outside coach or advisor can help you so much, too.
So consider this your friendly reminder to do yourself a favour and hire a coach next year.
It might be just a call. It might be more involved. But even small doses of outside perspective can have a major impact.
—kw